An unsolicited cold caller has deliberately tricked a Business Electricity customer into a contract by claiming that they were calling from their current supplier, according to Energy Advice Line.
The customer was literally bombarded by calls from this cold caller and quoted to Energy Advice Line that she "could not get anything done in between calls" as the frequency was so high. The customer admitted that she was "badgered into submission" and eventually agreed to sign up.
Unfortunately, this is where the real issues started for this particular customer as when she contacted the supplier in response to a significant increase on her businesses bills she was told that she had been miss-sold the contract by the agency and the liability did not rest with them as the supplier.
The customer was tricked...
The customer was not just tricked into the contract but then found out that the bills had increased as a result. This is unfortunately the big problem with unsolicited cold calling as the customer is literally forced into contracts with high pressure sales techniques with no proof that the caller has checked the market to offer the best price possible. The sheer number of calls that the cold callers make is staggering but is purely designed to wear down the unsuspecting customer into agreeing a contract that is usually very heavily commission weighted.
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